LAMBEAU FIELD

Green Bay, WI
Client: Green Bay/Brown County Professional Football Stadium District and Green Bay Packers

LAMBEAU FIELD

Green Bay, WI

Client: Green Bay/Brown County Professional Football Stadium District and Green Bay Packers

Case Study

Situation

As a publicly-owned team in the smallest US market in major professional sports, the Green Bay Packers are uniquely tied to their community. Following a major redevelopment of the stadium, the team and the Stadium District (the owner of Lambeau Field) commissioned a comprehensive economic impact study of year-round team and stadium operations to identify the incremental benefits generated by the redevelopment project.

Results

The comprehensive analysis addressed a number of issues, including the following:

  • New spending and tax revenues captured locally from Packers games, training camp, and Lambeau Field Atrium events, as well as the redevelopment construction project
  • The impact of the redeveloped stadium on surrounding property values and businesses
  • Surveys of local businesses to understand the impact of the stadium and its renovation on local attractions, entertainment/meetings facilities, and hotels
  • The potential for future capital improvements and other impact-generating events
  • Seating offerings, events, and amenities at other NFL stadiums
  • The impact of the team and stadium on local business attraction

In addition to the economic impact study, David has also provided a wide range of analyses related to the planned redevelopment of the district surrounding Lambeau Field (Titletown) and the stadium itself. He analyzed development potentials, operating economics, and economic impacts for a number of land uses that could potentially be supported by the local resident population as well as the extensive visitor base that attends Packers training camp and home games, and many of the planned improvements have since been built.