Economic & Fiscal
Impact Studies
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Case Study: Lambeau Field

Facility development projects and events can be the result of capital investment from either the public or private sector or a public-private partnership, and the determination of public benefits, such as new spending, jobs created, income, and tax revenues are important factors in the decision to commit public resources or other forms of assistance and approvals. Our analyses help both public-and private sector entities in planning these projects and understanding benefits and costs.

Types of Services

Analysis of historical and/or future operations
Stakeholder feedback (surveys, focus groups, interviews, etc.)

Development of assumptions regarding detailed operations/demand, such as origin of attendees, daily spending, length of stay, and others

Analysis of applicable taxes and rates

Estimates of historical and/or future spending, employment, income, and tax impacts

Public presentations, as needed

Service Value

Estimating return on investment and public benefits

Identifying broader community-wide costs and benefits

Identifying tourism and economic development implications

Assistance in determining appropriate levels of sharing of costs/investment

Identifying potential qualification for funding programs and grants

Clearly and independently communicating results to the public and other stakeholders

Case Study

Economic and Fiscal Impacts of the XL Center

Hartford, CT | Client: Capital Region Development Authority

Stone Planning completed an economic and fiscal impact analysis of the XL Center, a 16,000-seat arena in downtown Hartford that hosts the University of Connecticut’s men’s and women’s basketball and hockey programs, and the Hartford Wolf Pack of the American Hockey League. The analysis quantified the operational and construction-related impacts generated to Hartford and Connecticut by the arena’s past operations and forecasted future operations following a potential $100-million renovation. The study included a comprehensive analysis of the arena’s past operations and a survey of local businesses and is being used by local and state stakeholders to help determine the future of the facility.

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Case Study

Economic and Fiscal Impacts of Lambeau Field and the Green Bay Packers

Green Bay, WI | Client: Green Bay/Brown County Professional Football Stadium District, Green Bay Packers

David completed an economic and fiscal impact analysis for the Green Bay/Brown County Professional Football Stadium District and the Green Bay Packers. The intent of the study was to address the incremental community impacts that are captured within Brown County from Lambeau Field’s expansion and redevelopment.

The comprehensive analysis addressed a number of issues, including the following:

  • New spending and tax revenues captured locally from Packers games, training camp, and Lambeau Field Atrium events, as well as the redevelopment construction project
  • The impact of the redeveloped stadium on surrounding property values and businesses
  • Surveys of local businesses to understand the impact of the stadium and its renovation on local attractions, entertainment/meetings facilities, and hotels
  • The potential for future capital improvements and other impact-generating events
  • Seating offerings, events, and amenities at other NFL stadiums
  • The impact of the team and stadium on local business attraction

In addition to the economic impact study, David has also provided a wide range of analyses related to the planned redevelopment of the district surrounding Lambeau Field (Titletown) and the stadium itself. He analyzed development potentials, operating economics, and economic impacts for a number of land uses that could potentially be supported by the local resident population as well as the extensive visitor base that attends Packers training camp and home games. Analyses included retail, cinema, youth sports facilities (as part of a redevelopment of the team’s training facilities), a new multipurpose expo center, a minor-league ballpark, a hotel, and improvements to Lambeau Field’s Atrium facilities and expansion of the stadium. Many of the planned improvements have since been built or are under construction.