Astro Theater

La Vista, NE  |  Client: City of La Vista

Astro Theater

La Vista, NE

Client: City of La Vista

Case Study

Situation

The City of La Vista was interested in leading the development of an outdoor amphitheater (with approximately 5,000 seats) adjacent to its planned new City Centre mixed-use development, as it had identified the need for an outdoor performance venue that could also serve as an anchor for City Centre. David led a team of consultants, including The Rooney Sports and Entertainment Group and IFG, to study the viability of the plan.

Results

Market analyses, including stakeholder interviews, review of local market characteristics, and a competitive analysis, indicated potential difficulty for a 5,000-seat outdoor venue in the broader Omaha/Lincoln market. We also identified other potential issues, such as sound levels in the surrounding neighborhoods. Based on our analyses, we forecasted future operations of a locally-focused outdoor venue and identified a greater need for an indoor multipurpose event center. Following completion of our study, City Centre’s developer teamed up two regional concert promoters to build an indoor/outdoor facility that meets the needs identified by our study. We later assisted the city in its negotiations for a public-private partnership for facility development and operations. The facility is under construction and will open in 2021.